Morae 3.2 - Customer Experience Software Understand Your Customer Use Morae to record exactly what customers do and say, discover patterns in the data, key in on significant moments, and build a compelling case for how to improve the customer experience. From usability testing to focus groups and beyond, Morae helps you transform designs and marketing to make things people love. Maybe that’s why so many are using it today. Also available: An Affordable Eye Tracking Solution allowing you to capture the ultimate user feedback – where the users eyes are focusing on the screen at any point in time. See the S2 Eye Tracker	Contents - Products - Downloads - Pricing - Secure Order

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TechSmith Developer Tools
 

One tool, many methods

You don't need a different set of hardware and software for every type of customer research. You just need Morae.

Software & website usability testing

Morae captures every nuance of your testing session, providing you with hard data and vivid, undeniable examples of usability problems. Stakeholders can observe the session live over the network. Your notes and theirs are indexed to the video, making it easy to work with the data later.

Save time on analysis and reporting! Morae automatically calculates and graphs standard metrics. Find all comments on the same task across all your recordings, instantly. Drag charts and tables into your report. Export video clips directly to your presentation.

Prototype testing

The sooner you can get customer feedback, the better. With Morae you can mock up a design, put it in front of customers, and test their reactions…all in an afternoon. Stakeholders can quickly see what’s working, and what isn’t, by observing your session live or viewing it as video.

Mobile device & hardware testing

Are you building things people merely tolerate…or things they love? Whether it’s a mobile phone, GPS unit, or an espresso machine, you can improve the design by testing it in the hands of real customers.

Watch customers manipulate physical buttons and navigate on-screen menus. Capture their body language, verbal comments, and success rates. Use Morae’s complete toolset to log, analyse, and present the data.

Focus groups & depth interviews

Whether you gather customers around a fancy conference table or sit down for a one-on-one, bring Morae along to capture the interaction and share the results quickly and powerfully.

Type notes and flag important moments as Morae records video from up to two cameras. Team members or stakeholders can watch the live video stream…and log their own observations. Everything is captured digitally on your hard drive—no videotape to transfer, no hand-written notes to type up.

As soon as the session is over, quickly search back through the notes and markers, select the best clips, and export your highlight reel directly to PowerPoint. Faster turnaround—better results!

Field studies

Gain a richer understanding of what customers really need by observing them in their natural environment. Send Morae into the field on a laptop, or record on the customer’s own computer. Your product and marketing teams can see exactly how customers respond to the product, which features they use, and what can be improved.

The Morae Process

Morae consists of three components that work together to record, observe, log, analyse and share the user experience: Recorder, Remote Viewer, and Manager. Read the White paper (PDF).

Morae’s Components

Morae Recorder

Recorder captures audio, video, on-screen activity, and keyboard/mouse input during a research session. Depending on the research methods you're using, you might record camera video only (no screen recording).

Purchase additional Recorder licenses to enable multiple, simultaneous sessions.

Morae Observer

Observer enables team members to watch the customer’s experience, make notes, and flag tasks in real time. Observer connects to the computer running Recorder via your network (LAN/WAN/VPN).

Multiple Observers can be connected to a single Recorder. Purchase additional Observer licenses to give more people on your team a chance to observe sessions…or to support multiple, simultaneous sessions.

Morae Manager

Use Manager to view and analyse Morae recordings, automatically calculate metrics, generate graphs, and create highlight videos to share with stakeholders. Manager is used after the session; not during.
 

Start with the Bundle

The Morae Bundle includes one copy each of Recorder, Observer, and Manager—everything you need to get started with Morae.

You can add more copies of each component at any time, to expand your customer research capabilities...
 

Morae Licensing Terms

One Morae Manager license gives you the right to install Manager on two computers (e.g., desktop and laptop or "lab" and "personal" computer) as long as you're not running it simultaneously on both computers.

Both Morae Recorder and Morae Observer can be installed and uninstalled on multiple computers as long as each is installed on only one computer at a time. This gives you the flexibility to conduct testing on different systems in different locations.

Discounts

Discounts are available for qualifying governmental, non-profit, and educational institutions.
 

TechSmith Developer Tools

The desktop on today’s average PC is a continually evolving display of rich visual content that can come from a variety of sources. A single desktop can display anything from simple text to an advanced multimedia presentation, complete with vibrantly coloured graphics and animations. Whether the desktop is displaying a real-time video conference or an instructional software tutorial, there is often a need to capture and share this content with others.

TechSmith’s screen capture and recording software products provide a powerful platform for capturing and sharing desktop content. Using TechSmith’s tools for developers, you can integrate the power of our capture and recording technologies into Windows applications of your own.

Morae COM Server
Morae Recorder supports a COM server. Using Morae Recorder’s COM server you can record a user’s interaction with the Windows desktop environment. You can also programmatically insert markers to denote certain events and save the recording to open later in Morae Manager for a usability review.

Morae’s COM Server is built into Recorder. To start using it, purchase and install Morae. Installing Morae Recorder automatically registers the COM Server and makes it available to other applications. More information on Morae COM Server.

For more information please contact the MicroWay sales team:
Head Office MicroWay Pty Ltd PO Box 84, Braeside, Victoria, 3195, Australia Ph: 1300 553 313 Fax: 1300 132 709 email: sales@microway.com.au ABN: 56 129 024 825	Sydney Sales Office MicroWay Pty Ltd PO Box 1733, Crows Nest, NSW 1585, Australia Tel: 1300 553 313 Fax: 1300 132 709 email: sales@microway.com.au ABN: 56 129 024 825	New Zealand Sales Office MicroWay Pty Ltd (NZ) PO Box 912026 Victoria Street West Auckland 1142, New Zealand Tel: 0800 450 168 email: sales@microway.co.nz
International: call +61 3 9580 1333, fax +61 3 9580 8995

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